ADBE
In-depth analysis and expert insight intoFacebook Updates Facebook now offers ads optimized for “Objectives” such as likes, installs, or ad clicks. That should bump up the low bids, raising the effective CPMs for their pages. It’s unclear how popular any of these options are, though. Zynga’s OMGPop purchase has raised their estimated Daily Average Users by about 25%,…
Why Office for the iPad Makes Sense
The Daily claims—with screenshots to prove it!—that Microsoft Office is coming to the iPad. Dan Frommer reasonably points out that this would be a smart way for Apple to get into enterprise, and it would not exactly be a brilliant strategic move for Microsoft to be…
Google Rolls Out Panda 2.5
SearchMetrics has the usual victim list. At this point, the results are pretty random. Google is probably identifying sitewide factors based on what predicts user behavior across all sites. Now that the obvious spammers have been hit, the traits Google identifies will be more superficially unrelated.
In other Google news,…
Recent Research
Digital Due Diligence Weekly