ZYNGA
In-depth analysis and expert insight into the social gaming company.Google Rolls Out Panda 2.5
SearchMetrics has the usual victim list. At this point, the results are pretty random. Google is probably identifying sitewide factors based on what predicts user behavior across all sites. Now that the obvious spammers have been hit, the traits Google identifies will be more superficially unrelated.
In other Google news,…
You Like SEO More Than you Think
Seth Godin is dubious about SEO. But only when you call it “SEO.” When it’s “linkbait” he’s a big fan. Godin is a very smart guy, so just imagine what typical marketers and companies think.
A prediction: the most successful SEO-driven companies are the ones that can…
Zynga Delays IPO
Zynga is not likely to IPO on time, mostly due to the dicey market situation (though why they didn’t announce this during the diciness is a mystery). Dan Primack argues that it’s not a big deal.
Is Google+ an Identity Service?
According to BoingBoing, Eric Schmidt thinks so. If so, this is a more…
Buddy Media Raises $54mm for Facebook Marketing
Buddy Media, provider of high-end Facebook pages to large brands, has raised another huge round to fund further expansion. Facebook seems eager to have companies raise money in order to expand on their platform. This, despite Facebook being ranked the worst API in a survey of developers.
Opt-In Privacy on…
Developers make more than they used to. Accounting for salaries, options, perks, and morale-boosting strategic decisions, developers are the most expensive part of most Internet companies. The cost of developers hasn’t just increased—the cost has become more of a variable cost than a fixed cost, and the increase is predominately in pay for the best,…
Quinstreet’s Earnings Beat
A few days after Demand Media beat their earnings estimates and saw their stock price promptly collapse, Quinstreet barely beat estimates and saw their stock rise as much as 22%. The lesson, of course, is to report earnings on a day when the market’s doing great.
Carbonite’s Daring IPO
Carbonite actually priced their IPO,…
In the next year or two, we’ll likely see the following companies go public with an initial market value over $10bn:
Facebook Groupon LivingSocial DropBox Zynga
Many of these are companies that, in a world without Sarbanes-Oxley, could already be public. That would probably be good for investors; if average people could have gotten Facebook…
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