EXPE
In-depth analysis and expert insight into the world’s leading online travel company.Even with the effects of a global financial crisis, volcanic ash clouds over Europe, and earthquakes and tsunamis in Japan, there’s still a bright spot for online travel portals: Asia-Pacific, the fastest growing travel market worldwide and where only 22% of customers have booked online. While China and India have clear leaders with Ctrip and…
You Like SEO More Than you Think
Seth Godin is dubious about SEO. But only when you call it “SEO.” When it’s “linkbait” he’s a big fan. Godin is a very smart guy, so just imagine what typical marketers and companies think.
A prediction: the most successful SEO-driven companies are the ones that can…
AirBNB’s Drastic Crisis Response
Hot on the heels of VC Charlie O’Donnell’s rousing defense of AirBNB, the company announced a new, dramatic policy: $50,000 in de facto insurance for all hosts. This opens AirBNB up to significant fraud risk; they may impose some pretty strict hurdles, or end up paying the $50,000 mostly to people who…
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