VIPShop Branded Query Volume on Baidu Down 7% Quarterly
Less people are searching for Chinese e-commerce discount retailer VIPShop (VIPS) on Baidu. An analysis of a basket of 22 popular VIPShop branded queries - queries that have VIPShop’s Chinese name “唯品会” in them - indicate a 6.9% weighted average drop in search volume on Baidu over the past quarter. Search volume is a more accurate representation of a website’s popularity trend than Alexa numbers due to the latter’s bias.
Has VIPShop hit flash sales fatigue?
| Original Query | English Translation | Google Search Volume* | Baidu Index | |
|---|---|---|---|---|
| Weighted Average | -6.9% | |||
| 1 | 唯品会 | VIPShop | 110000 | -3% |
| 2 | VIPShop | 12100 | -18% | |
| 3 | 唯品会折扣网 | VIPShop discount site | 5400 | -89% |
| 4 | 唯品会品牌折扣网 | VIPShop brand discount site | 3600 | -2% |
| 5 | 唯品会名牌时尚折扣网 | VIPShop brand fashion discount site | 2900 | 22% |
| 6 | 唯品网 | VIPShop site | 2900 | -6% |
| 7 | 唯品会官网 | VIPShop official site | 1300 | 79% |
| 8 | 唯品会优惠券 | VIPShop coupons | 590 | -19% |
| 9 | 唯品会的东西是真的吗 | Is VIPShop stuff real? | 320 | -83% |
| 10 | 唯品会代金券 | VIPShop vouchers | 140 | -34% |
| 11 | 唯品官网 | VIPShop official site | 110 | -16% |
| 12 | 唯品会折扣店 | VIPShop discount store | 110 | -73% |
| 13 | 唯品会购物 | VIPShop shopping | 91 | -98% |
| 14 | 唯品会是正品吗 | Does VIPShop sell genuine products? | 91 | -29% |
| 15 | 唯品会网 | VIPShop site | 73 | -29% |
| 16 | 唯品网首页 | VIPShop homepage | 58 | -26% |
| 17 | 唯品会折扣 | VIPShop discounts | 46 | -51% |
| 18 | 唯品会名牌折扣网 | VIPShop brand discount site | 46 | -77% |
| 19 | 唯品折扣网 | VIPShop discount site | 28 | -69% |
| 20 | 唯品会品牌折扣 | VIPShop brand discounts | 28 | -51% |
| 21 | 唯品会时尚折扣网 | VIPShop fashion discount site | 16 | -88% |
| 22 | 唯品折扣 | VIPShop discounts | 12 | -31% |
* Google now has less than 5% market share in China, so its search volume numbers should just be used as a relative gauge of how popular a given query is.
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