GILT
In-depth analysis and expert insight intoWhy Infographics Still Work
This horrible Mashable article reveals why infographics are still such a powerful marketing tool. The author of the article clearly has no idea what any of this means (for example, at one point she seems to think that the amount of money Facebook is raising from the IPO is also somehow an…
Google Rolls Out Panda 2.5
SearchMetrics has the usual victim list. At this point, the results are pretty random. Google is probably identifying sitewide factors based on what predicts user behavior across all sites. Now that the obvious spammers have been hit, the traits Google identifies will be more superficially unrelated.
In other Google news,…
Google’s Intrinsically Boring Patent Deal
Google is buying Motorola Mobility for $12.5bn. There are three parts of this deal: the assets Google will immediately liquidate (low-margin phones, cash), the assets they’ll reluctantly liquidate (the set-top box business), and the assets they only bought in order to avoid being sued (the patents).
It’s unfortunate that Google’s…
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