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In-depth analysis and expert insight intoAutomating the Herd Mentality
Investing social network Roboinvest now allows users to copy one another’s trades with a single click. They’ve prudently limited this to small dollar values, but it’s still a dangerous plan: market swings already tend to happen when investors overestimate the information content of others’ trades; letting them do this by default seems…
Facebook Updates Facebook now offers ads optimized for “Objectives” such as likes, installs, or ad clicks. That should bump up the low bids, raising the effective CPMs for their pages. It’s unclear how popular any of these options are, though. Zynga’s OMGPop purchase has raised their estimated Daily Average Users by about 25%,…
Google Updates SEOmoz analyzes how Google handles local results. In most cases, Google puts Places results ahead of local organic results, but generally behind at least a few national results. This is something worth tracking over time, though; Google has shifted their local-versus-national and Google-owned-versus-web leanings several times in the past. Google is truncating results…
Why Infographics Still Work
This horrible Mashable article reveals why infographics are still such a powerful marketing tool. The author of the article clearly has no idea what any of this means (for example, at one point she seems to think that the amount of money Facebook is raising from the IPO is also somehow an…
Quick timesaving tip: this edition of DDD Weekly will be abbreviated, but most people aren’t interested in lots of business reading during a near-vacation week, anyway. To save time on other sites, ignore any stories whose headlines include “of 2011″ or “for 2012.” These are uniformly filler.
Gogo files for an IPO
Gogo in-flight wireless…
Too Many Investors, or Too Many Powerful Investors?
GroupMe’s founder argues that more investors mean more time spent arguing with investors. That makes intuitive sense when you move from one investor to two. But it doesn’t seem to follow during an IPO, when a company moves from a dozen investors to thousands. The difference:…
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