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In-depth analysis and expert insight into the online marketplace for buying and selling illiquid assets.Facebook Updates Facebook now offers ads optimized for “Objectives” such as likes, installs, or ad clicks. That should bump up the low bids, raising the effective CPMs for their pages. It’s unclear how popular any of these options are, though. Zynga’s OMGPop purchase has raised their estimated Daily Average Users by about 25%,…
Why do Car Comparison Sites Have So Much Pricing Power?
Digiday notes that car comparison sites are price setters, unlike nearly everyone else in the online ad world. This seems counterintuitive, especially since it doesn’t apply to sites one level downstream (e.g. eBay Motors) or one level upstream (like auto blogs).
Turntable.fm Signs Record Deals…
Google Updates Google’s Q4 earnings disappointed investors—they had higher ad clicks and lower costs per click (for the first time in a while). It’s hard to understand exactly what happened here, but John Ebbert at Ad Exchanger has an interesting theory: Google may be funneling traffic to PPC advertisers whose cookies can be used by…
Imagine a portfolio that consisted of Facebook, Twitter, Groupon, and SecondMarket. That would be a spectacular portfolio, even if it included some later rounds. And it’s a portfolio you’d get if you invested solely in companies that cash out their founders. AirBNB just joined that group.
But in the process, they faced a barage of…
Conventional financial theory tries to boil an asset down to a few simple variables, all of which consist of measurable inputs. Plug in an interest rate and a default rate, and pow! you know how much your bond is worth. Plug in an interest rate, a cash flow growth rate, and a starting point, and…
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