SCOR
In-depth analysis and expert insight into the measurement and digital marketing intelligence company.Which Sites Dominate Search Rankings?
SpyFu has some amazing stats on which sites most frequently show up in top Google rankings. The usual suspects are well-represented: Amazon owns product searches, Wikipedia owns proper nouns, and a smattering of other obvious sites own various common query categories. Interestingly, Amazon is trending upwards: whether this is due to…
Google Updates Google’s Q4 earnings disappointed investors—they had higher ad clicks and lower costs per click (for the first time in a while). It’s hard to understand exactly what happened here, but John Ebbert at Ad Exchanger has an interesting theory: Google may be funneling traffic to PPC advertisers whose cookies can be used by…
Statistical Errors and Lifetime Value
Custora, a churn analysis and lifetime value calculation company, notes the results of not segmenting customers by churn rate. This is usually a bigger hypothetical than real problem, since different user categories aren’t usually quite so differentiated. But the hypothetical does illustrate the risks of simplistic user retention analysis.
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Demand Media’s Bizarre Price Fluctuations
After-hours on Tuesday, Demand Media’s stock spiked up 17% before settling slightly down for the day. On Wednesday morning the shares hit $10.75, but closed at $8.45, again down slightly for the day. This, after a very positive quarter. One reason is the combination of their lock-up expiring and the…
AirBNB’s First Big Crisis
AirBNB takes a commission for letting strangers pay to sleep in one another’s houses. Anyone who hears about this business model immediately brings up the question of what happens when you rent to, or from, a psycho. (Note that Psycho took place in a standard-issue hotel.) This is a case study in what…
Forget the debt ceiling. As far as Internet investors are concerned, Apple is the macro situation—it’s the central bank, the legislature, and the source of exogenous unpredictability in the web.
Apple owns a growing number of screens, eyeballs, and minutes. However you measure it, Apple products are a conduit for more and more attention. Apple…
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