SINA
In-depth analysis and expert insight into the Chinese online media company and mobile value-added service provider.Statistical Errors and Lifetime Value
Custora, a churn analysis and lifetime value calculation company, notes the results of not segmenting customers by churn rate. This is usually a bigger hypothetical than real problem, since different user categories aren’t usually quite so differentiated. But the hypothetical does illustrate the risks of simplistic user retention analysis.
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“Tweeting’s so yesterday,” declared a headline in China Daily from June of last year, an obvious pronouncement in a country with Twitter blocked and only 10 million of its one-billion-plus population on microblogs. The story featured Sina Weibo, a new microblog platform from a company better known for its news portal, and talked…
The social media craze in China has claimed another casualty: Baidu Shuoba. The Twitter-like service, which had suspended new user sign-ups in May, announced they would completely shut down at the end of this month. Baidu was late to the game and didn’t bring anything new to the table.
Shuoba launched a year ago coinciding…
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