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In-depth analysis and expert insight intoFacebook Updates Facebook now offers ads optimized for “Objectives” such as likes, installs, or ad clicks. That should bump up the low bids, raising the effective CPMs for their pages. It’s unclear how popular any of these options are, though. Zynga’s OMGPop purchase has raised their estimated Daily Average Users by about 25%,…
Which Sites Dominate Search Rankings?
SpyFu has some amazing stats on which sites most frequently show up in top Google rankings. The usual suspects are well-represented: Amazon owns product searches, Wikipedia owns proper nouns, and a smattering of other obvious sites own various common query categories. Interestingly, Amazon is trending upwards: whether this is due to…
Google Updates Google is already using their new privacy policy to offer search across devices; a desktop search (for a restaurant, for example) will be connected to the mobile search experience (giving users a shortcut to the restaurant’s location and hours, for example). This shouldn’t have a measurable revenue impact in the short term, but…
Google Updates SEOmoz analyzes how Google handles local results. In most cases, Google puts Places results ahead of local organic results, but generally behind at least a few national results. This is something worth tracking over time, though; Google has shifted their local-versus-national and Google-owned-versus-web leanings several times in the past. Google is truncating results…
Bing Hates Santorum, Too
Danny Sullivan notes that Rick Santorum’s “Google Problem” is a “Bing problem,” too. The standard argument here is that the “Spreading Santorum” site is obviously and explicitly an attempt to manipulate search engines. The whole point of such campaigns is to create links and online activity that make the manipulated…
Facebook’s S-1 was a disappointment. Not that the company isn’t impressive—far from it—but the S-1 mostly reveals that Facebook has already been a de facto public company for at least a year or two.
The revenue and net profit numbers we’re seeing are in line with existing estimates, the engagement numbers are largely trending in the…
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