ACOM
In-depth analysis and expert insight intoWhen Google announced Search, plus Your World, they made a dramatic decision: they’re embracing the paradigm of a web of people, rather than a web of verbs. And it’s a dangerous move.
There are two broad strategies for improving search engines: making them more aware of intents, or making them more aware of preferences. Most…
The Web and Consumption Equality
Andy Kessler argues that there are few material differences between the rich and the rest of us (or at least fewer and fewer). One likely reason for this is that more goods are either physically goods bought on the web, or virtual goods consumed there. The math of selling to consumers…
In AdWords, there’s a pretty simple rule: the winner is determined by the underlying economics, not by a superior AdWords strategy. In most parts of SEO, that’s true: if someone negotiates a better affiliate payout for the term “mortgage refinancing,” they can probably be the high bidder on a great domain name, and they can…
Recent Research
Digital Due Diligence Weekly