Renren

NYSE: RENN

Analysis of China’s largest real-name social network from a search engine marketing perspective.

Strengths

Prominent high-quality links from China’s most popular websites promoting their profile pages and from international websites discussing the company’s stock.
API and widgets augment the Renren network effect, e.g. share buttons and Renren Connect.
More than just profile pages: Apps, Club (forum), Games, Groups and Movies

Indexing issues: except for public profile pages of brands and celebrities, Renren does not allow visitors or search engine spiders to view profile pages without being logged in.
Public profile pages often keep their standard URL in addition to having the same content on their branded subdomain. For example, ASUS has http://page.renren.com/600008765/index and http://asus.renren.com with exactly the same content.
Many subdomains have backlinks but lack any content, especially ones owned by brands, e.g. pringles.renren.com, starbucks.renren.com, and nivea.renren.com
Movie descriptions on movies.renren.com are duplicate content. Other Chinese movie websites are better optimized and rank above Renren for names of movie titles.
Use of numbers in the URL instead of text. Kaixin001 does the same here, but Facebook allows users to pick unique vanity URLs.
Facebook strikes a deal with Baidu or another domestic Internet darling that allows it to get past the Great Firewall.

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