MakeMyTrip Ltd.

NASDAQ: MMYT

Analysis of one of India’s largest travel websites from a search engine marketing perspective.

Strengths

Ranks well for competitive keywords like “tickets to India”, “India travel”, and the names of airline and railroad companies.
Excellent internal linking and URL structure.
Content-rich site with travel guides, visa information, a blog, and more.
Search volume for the MakeMyTrip brand name continues to grow.
Growth in search volume for 'MakeMyTrip'.

Hyper-targeted microsites may be classified as part of a link scheme. MakeMyTrip owns about 200 domains such as WeekendBreaks.in and HotelInKerala.in
Directory submissions and reciprocal links not as worthwhile to rankings as in previous years.
Ranking power of the paid link at businessworld.in likely discounted by Google.
Google offers flight information above organic search results with direct links to the airlines.
Google adds flight information in search results.

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