Ancestry.com, Inc.

NASDAQ: ACOM

Analysis of the world’s largest online family history resource from a search engine marketing perspective.

Strengths

• Ranks well for competitive keywords like “ancestors”, “family tree”, “death records”, and surnames.
• Partnerships brings traffic and links. Ancestry.com has partnered with 23andMe, NBC, Sorensen Genomics, the National Archives, and more.
• Provides webspace for members, who often write about relevant genealogical topics like their family history, and puts in the footer of all their sites keyword-rich links back to Ancestry.com

Risks

• Non search friendly URLs.
• Links pages, many with over 1000 outbound links per page, may appear as a link farm to search engines.

Competitors

• Geni
• Tribalpages
• MyHeritage

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